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Tiger Woods

Tiger Woods confirmed he will be returning the PGA Tour on his website with an announcement saying he would be playing at Augusta when The Masters begins. As he normally does, Woods controlled the message and its delivery by distributing it on TigerWoods.com. Step 2 of said dissemination is merely waiting patiently while word-of-mouth does the work for you.

Granted, with all things Tiger, it’s doubtful the patient wait took much longer than it did for Woods to hit the “enter” key, confirming he did indeed want to publish his post. Here’s part of Woods’ announcement, which was undoubtedly read around the sports world this morning:

“The Masters is where I won my first major, and I view this tournament with great respect. After a long and necessary time away from the game, I feel like I’m ready to start my season at Augusta.

“The major championships have always been a special focus in my career and, as a professional, I think Augusta is where I need to be, even though it’s been awhile since I last played.

“I have undergone almost two months of inpatient therapy, and I am continuing my treatment. Although I’m returning to competition, I still have a lot of work to do in my personal life…

As indicated, the most popular “instant knee-jerk reaction” software client in the world — Twitter — absolutely erupted when Woods’ statement became public, complete with all the sex/cheating jokes you can handle. A few examples:

Tiger Tweet

Magary delivers

Tiger Tweet

An Internet white knight defends Elin (can’t really blame him)

Tiger Tweet

Shoot the messenger? If they overdo it, I can understand the sentiment

Tiger Tweet

Perhaps the most accurate report about Tiger’s return

Tiger Tweet

I think this one captures the mood of many quite well


Obviously, the amount of control Masters officials have over the way the press covers their tournament, The Masters is the obvious choice for Tiger’s return. I sincerely doubt we’ll see a bunch of bloggers/TMZ folks running behind Woods with their paparazzi army. Instead, these folks will be greeted by charming gentlemen with stern Southern attitudes that wouldn’t allow for such shenanigans on a respectable golf course like Augusta National.