Industry News

  • Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

    (Sports Business Journal) Selling sports venue premium inventory is tougher than ever, thanks to the competition for people’s time, snowballing societal and demographic changes, and smaller sales staffs. Eight industry pros gave SBJ their views on premium sales challenges in 2022 and what they’re doing differently to meet the moment.

  • Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

    (Sports Business Journal) One word kept popping up continually at the Association of Luxury Suite Directors’ mid-July conference in Manhattan: Flexibility. That word was rarely associated with any aspect of the live sports premium experience in the past. But a new generation of younger buyers entering the premium market who don’t want to be tied down and drastically increased competition for people’s disposable income have pushed flexibility to the fore. Those trends are manifested in the kinds of spaces, packages and availability that teams and venues are offering.

  • MLB attendance down 5% from '19 at ASG break

    (Sports Business Journal) An average of 26,409 tickets were distributed for each MLB game played Opening Day 2022 through this week’s All-Star break, a drop of 5% compared to the same period in 2019, according to an SBJ analysis of the league’s game-by-game data. Twenty-one clubs saw a decline in their average compared to the first half of 2019, with 15 of them experiencing a drop of double digits. The Dodgers, whose 56,000-seat ballpark is the league’s largest, boast the league’s highest average ticket sales (47,883), topping the next closest club (Cardinals) by more than 9,000 fans.

  • Secondary Tickets Market Size to record USD 2.24 Bn growth -- Technavio identifies North America as key market

    (PRNewswire) The global secondary tickets market is forecasted to grow by USD 2.24 billion, accelerating at a CAGR of 7.87% between 2020 and 2025. Technavio segments the market by type (sports events, concerts, performing arts, and movies) and geography (North America, Europe, APAC, South America, and MEA). The report provides a comprehensive analysis of recent developments, new product launches, major revenue-generating segments, and market behavior across geographies.

  • Six Pac-12 Schools in Talks with Big 12

    (Front Office Sports) Six schools could follow USC and UCLA out of the Pac-12 as the college football landscape reshapes in real time. Arizona, Arizona State, Colorado, and Utah are reportedly in discussions to join the Big 12. Oregon and Washington could also follow the same path. With USC and UCLA leaving for the Big Ten in 2024, a prospective mass exodus presents a dire scenario for the Pac-12.