The Search For G is Scary (Usain Bolt)
That commercial was all over the NBA’s All Star Weekend fun and despite everything going on in the video — KG, The JabbaWockeez, Monty Python homages — the main thing that stands out to me is Usain Bolt’s head, dancing on a pair of feet. And nothing more. No body, no neck. Nothing. Just Bolt’s head and his megawatt smile. Dancing. Connected to feet. It’s both hypnotic and scary at the same time. Don’t get me wrong, Usain deserves all the endorsement money he can finagle because it’s not like Track and Field has NBA-like funds pouring in.
But really, is scaring the hell out of any children watching the dunk contest the best way to promote a new — and unnecessary — branding venture? “What’s ‘G’?” It’s Usain Bolt’s bigger-than-life head dancing across your screen on a golden pair of shoes, evidently.