We’re big fans of Super Bowl commercials here at IF, and after watching the above, my jaw’s on the floor. Game over, man. Game over. The fight’s over before it even started. Hand Volkswagen the championship belt because they’ve turned in what will be the best commercial of Super Bowl XLV. That’s it. That’s the list. In fact, this might be one of the best of all time.
While we were treated to an enjoyable game, unfortunately, the other reason people tune into Super Bowl Sunday, the commercials, were lacking. Lately, the attempts to be humorous fall flat. This includes such mainstays like Budweiser and Coca-Cola.
Admittedly, while I did name Budweiser, their “Bud Light House” commercial was kind of cute, but that’s it, and from a company responsible for the Bud Bowl, I guess I expected more. There were, however, a few that stood out and thanks to the power of YouTube, we can enjoy them together.
Nothing goes with Super Bowl football quite like mega-expensive commercials that feature a level of “cutting loose” from these ad departments we don’t normally get to enjoy. Take, for instance, this offering from Tru Tv featuring Troy Polamalu — who, incidentally, has appeared in more commercials than football games this year. Polamalu and his hair star as a whacked-out version of Punxsutawney Phil (have fun spelling that without copy and paste). The results are a lot more humorous than the description would lead you to believe.
I think what sold it for me was Punxsutawney Polamalu’s quasi-Heisman pose when the six more weeks of football decree is given. It’s the little things, folks.
As the sports blogosphere comes to the end of the Super Bowl posting extravaganza — us included — what better way celebrate the end of another NFL season than enjoying the partial nudity of Danica Patrick from GoDaddy’s “banned” Super Bowl commercial?
The quotations represent my disbelief GoDaddy submitted their commercials for consideration. Nevertheless, continuing the trend so wonderfully started by the smoking hot Candice Michelle (NSFWish), Danica Patrick pitches GoDaddy with some fairly tame use of a shower — and some computer geeks. Fortunately, the whole thing is semi-saved by the appearance of a wet Danica Patrick and a white bath towel. Obviously, Patrick is balancing that whole “role model for girls” quite nicely.
Empowerment to the people, especially all of the young ladies who are told they need role models to succeed.
Fresh off her surprise appearance during Super Bowl XLIII, Tristan Kingsley is enjoying the spoils of such situations: new found fame — or infamy, depending on your outlook of the adult entertainment industry — and all that it entails. In this case, lots of interviews with blogs and such (check out the lead image). We were lucky enough to be apart of that list. What we have is an impromptu phone discussion with my meager translation attempts. Seeing how she was pressed for time, I limited my part to the basics.
From my perspective, the Super Bowl commercials were a little tame last night, 3-D ads included. There were a few, however, that did stand out to me, like the Career Builder offering in the lead video. I’m guessing the economy woes contributed to the sedated presentations, but like I said, a few rose up to the challenge. Another favorite of mine was the Budweiser/Office Meeting commercial. For what it’s worth, I agree with the decision of those in the meeting with Mr. Suggestion:
The folks at Got Milk? have released their Super Bowl-themed print ad featuring Ben Roethlisberger and Kurt Warner, saying both will get called for holding on Sunday–that is, holding a glass of milk. Unfortunately for Darren Rovell, this doesn’t work because quarterbacks aren’t usually called for holding penalties. That’s a tad too nitpicky for my tastes, but I see Rovell’s point. If they wanted to be more quarterback-specific, the folks at Got Milk? could’ve said, “This Sunday, opposing defenses will be penalized for touching my helmet. Because quarterbacks are so dainty, we need all the milk we can get.”
The cost of commercials during Sunday’s Super Bowl is always a point of discussion. This year, the going rate is around $3 million for 30 seconds and because of the economy woes, some companies are a little gun shy about participating. Naturally, a beer company found a creative way around these money issues: Miller Beer’s 1-second commercials featuring the delivery driver sports fans know so well.
These 1-second spots are seen as a knock towards Anheuser-Busch, who have a long history of Super Bowl commercials. The strategy behind these ads goes like this: