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Posts Tagged ‘Sports Marketing’

Maria Sharapova Like Pictures Again

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Maria Sharapova

We recently had a post about Maria Sharapova and her unwillingness to pose for a four-hour photo shoot for the WTA’s promotional machine. Apparently, both sides have reached an agreement, allowing Sharapova to avoid a fine the BBC reports as £153,000 — almost 300,000 US dollars.

On her personal site, reports were the fine could be in excess of $700,000.

Nevertheless, both sides have agreed and monies are being protected. To appease her association, Sharapova agreed to take part in a 90-minute shoot instead of the four-hour Vogue-like marathon. Whatever. As long as she does some pictures like the one leading this post, we’ll all be fine.

Compromise — even in women’s tennis — is a wonderful thing.

New Nike Commercial Causes SPARQs

Say whatever you want about Nike’s ridiculously priced shoes and related apparel but there’s one thing Phil Knight’s company knows how to do: market their product. Case in point:

You have to admire the Nike marketing machine. The general idea behind all athletic commercials is “if you wear our stuff, you’ll perform like our sponsored athletes do.” However, no one does quite with the conviction of Nike. I mean, for a second there, I thought I could compete with Adrian Peterson if I had those shoes. If you’d like to know more about SPARQ training, you can go here.

With March Madness getting ready to take over the airwaves for the rest of the month, how many times do you’ll think we’ll see these spots? The over/under starts at 2569.

H/T to The Beautiful Game.