While John Wall’s endorsement contract with Reebok may come as a surprise, seeing how Kentucky was a Nike school, the shoe company already has their first commercial for their John Wall model, powered-by-ZigTech basketball shoe ready to go. Undoubtedly, the advertisement will debut during tonight’s NBA Draft, but thanks to the power of the Internet, the video’s already available.
Reebok’s approach is two-fold: First, they capitalize on the popularity of the John Wall Dance, then they feature an outline of their previous NBA superstar, Allen Iverson, passing the ball, and, metaphorically, the responsibility of being the face of the company, to Wall.
While reaction to the shoe has been mixed, you can bet a ton of Kentucky fans will be lining up to buy their first pair of Reeboks, perhaps ever, all to continue supporting their one-year wonder guard.
The MLB’s All Star celebration is about a week away, and with that comes the obligatory marketing push. Commercials, print ads, ESPN spots; you name it, advertising-wise, and the MLB is probably using it to get the word out about the baseball party in St. Louis. One such method — the Fox commercial — is being met with some less-than-enthusiastic response, especially from our friends at Major League Jerk. Hef thinks the above commercial is perhaps the Worst Commercial Ever; and while I can see the reason for this sentiment, I’m leaning more towards “this is just silly” side.
I’m not sure, but I think I even like the magnet idea, although, the cheese factor is certainly there. In light of all the steroid crap, do baseball fans still get this excited over an exhibition game with unnecessary meaning tacked on?
You know what tonight is. Don’t act like you don’t. It’s almost like God cleared the schedule so the return of the NBA doesn’t have any other sport to get in its way. To start the celebration (more coming), here are some YouTubes of commercials that inspired this post’s title. NBA Action! IT’S FANTASTIC.
Say what you will about Nike and their various business practices, but one thing’s for sure: they certainly know how to market their product. Be it Michael Jordan, LeBron James, Albert Pujols or LaDainian Tomlinson. When it comes to making great commercials that understand the meaning of what it is to be an athlete, Nike always comes through in spades.
Their latest offering with LT and Troy Polamalu (log in required) is just another example of their ability to successfully market their product.
You can expect to see this commercial an absolute ton in the coming weeks. I’d say it’ll be attached to just about every football game (and the related programming) of note.
As pointed out by NESW Sports, this has to be one of the stranger baseball commercials I’ve ever seen. And that doesn’t include the fact it stars an Asian man in his underwear swinging what looks like a whiffle-ball bat that could double as a lightsaber.
The issue is figuring out just what the hell this commercial is for.
Is this a TBS ad or is it for an Asian league/team? Ethanator indicates he understood the words “home run” but it still doesn’t explain exactly what’s being pushed by this commercial. Confusion aside, I think I love the graphic that pops over his face as he’s completing his swing.