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Steelers defensive end Brett Keisel promised he would shave his beard after the season ended, and he’s holding up his end of the bargain. Keisel has had some fun with his trademark bushy beard, and even talked about it during media week before the Super Bowl.

He’s had plenty of PR mileage from the beard, which he called his “beautiful thing” and even joked (at least we think he was joking) about the beard having magic powers. Keisel isn’t just yakking about his beard for nothing. He’s raising money to help in the fight against children’s cancer, by selling tickets to a “Shear the beard with Brett Keisel” event which will be held at the Diesel Club Lounge in Pittsburgh on February 24th.

Here’s what he looked like before all that facial hair, incidentally:

Looks like a totally different, guy, doesn’t he? If you want to get a piece of that magical beard, tickets are $25, and before and after photos will be available for purchase. What’s more, you can also purchase a lock of that scraggly beard, which probably has so many food particles in it by now that it could feed a family of four.

Good for Keisel for raising money for charity over this whole thing!