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Because the WAG sensation, not to mention attractive fans, goes hand-in-hand with the World Cup, it’s no surprise to see English ad agencies capitalize on the two great tastes that taste great together. Lynx, the European derivative of Axe, has an ad that blends an attractive lady, well, one with a nice body, at least; with the style of the infamous Wayne Rooney/Nike poster from the 2006 World Cup.
You know? This one.
While one contains promises of glory for England and her football fans, the other contains the promise of, well, sex. I’d say their both pretty effective in their own right. According to the Copyranter blog (H/t for the image), there are several different versions of the English Lynx ad for other countries. If the ad guys are smart, and if they do an Australian version, they’d use this particular Aussie fan.
World Cup soccer and sex. Is there anything better?
Earlier today, Darren Rovell introduced
to a March Madness-related ad from M&Ms. In it, they used the likenesses of Magic Johnson and Larry Bird to celebrate the occasion. Unfortunately, the guys at Mars, Inc. used their professional colors instead of, you know, their college colors. Magic in yellow is, of course, a nod to his Laker years, much like the Celtic green with Bird. The problem is, Bird’s college colors are blue
and Magic’s are green
. I understand the mistake–to a point.
Yes, both are synonymous with their professional teams, but seeing how they took part in one of the most important National Championship games ever–in effect, bringing March Madness to the masses–wanting to see Bird and Magic’s M&M avatar in their collegiate colors is only natural. With that in mind, I thought I’d do some quick-and-dirty color alterations in an effort to correct this oversight. Magic’s green is a little light for Michigan State, but you get the picture.
It’s better than using professional colors for a college basketball event.
See the original ad and the same complaint here. And here.
While perusing the CO-ED Magazine post about the NBA Playoff Dancers (you know, research), I was struck by just how accurate SI’s Quigo-powered contextual advertising service really is. I mean, it apparently knows enough to pair NBA Cheerleaders and teeth-whitening reports.
Click for bigger image
Is that a definition of irony or damn good accuracy? Perhaps the teeth-whitening reports client used simply selected the “cheerleader” keyword to associate their ads with, which in and of itself is a good idea (you don’t think ALL of those brilliant Dancer smiles come naturally, do you?).
Whatever the case, Quigo’s service appears to be doing quite well on the contextual placement front.