The Dark Lord of Sith as been something of a fixture during the 2010 World Cup; well, at least his franchise has. First, there’s the Adidas Originals/Star Wars commercial mash-up that makes liberal use of George Lucas’ golden child. Now, we have a what appears to be a Mexican telecom offering their various digital services, while capitalizing on the popularity of the World Cup and the never-ending recognition the Star Wars franchise carries. All things being equal, if I had a master of the force in my lineup, it would never come to penalties. I’d simply camp him out in the midfield, launching those force-controlled blasts that would render the goalie useless.
If that fails, there’s always lightsaber-powered destruction as an ace-in-the-hole.
So a stud basketball player decommits from a team he pledged his eligibility to when he was 16 and reopens the recruiting process. All-in-all, it’s just another day in the world of college basketball recruiting, where the fates of millionaire coaches are decided by the whims of athletically-gifted children. Why is it, then, when John Calipari’s name is mentioned, everybody assumes there’s something underhanded going on?
When the NBA Finals get underway tonight, adidas’ ever-growing influence on NBA attire will be on display for all to see. Not only does the three-striped shoe company outfit the NBA’s warm up gear, starting tonight, they will also be supplying the NBA Finals shooter shirts, which can be had by you, the endearing public for only $32. Um, I thought the economy was bad. Obviously I or adidas was mistaken, because nothing else explains why people are expected to drop almost $50 (after shipping and handling) for a t-shirt. It’s the NBA Finals, not concert gear from a band looking to reap some kind of financial reward for their efforts.
Nevertheless, if you had a shoe company, what position would you rather be in? The one outfitting the NBA or the one who is still riding Michael Jordan’s incredibly long coattails?
If adidas is trying to alienate Celtics fans, the above effort just might work. Lest we forget, Kevin “Face of the Celtics” Garnett is probably adidas’ most recognizable athlete–you know, the guywho givesfree shout-outs for your company after he wins an NBA Championship? I’m curious how a green, St. Patrick’s Day Lakers shirt is going to sit with KG.
Especially one that has a shamrock on the sleeve. What’s next? Will Nike release a purple and gold Celtics shirt? How about a Denver Nuggets shirt done in Detroit colors, courtesy of Reebok?
This is the third pair of special editionshoes adidas has made for their basketball focal point, Kevin Garnett. Unlike the other pairs; however, these won’t be made available to the public.
It’s been said many times in the last 24 hours but it bears repeating: regardless who you are voting for — you can write me in if you’d like — get out there and do it. If it takes adidas or Monday Night Football interviews to inspire you, so be it. Just make sure you do.
Much like his Finals edition adidas, Kevin Garnett will have a new pair of specialty kicks when the season tips tomorrow night. The launch of these new adidas will be in almost exactly the same vein as the Finals edition:
Only 17 pairs will be produced, and will then be signed by KG and auctioned off. Proceeds will go to the Boston Celtics Shamrock Foundation, much like the Finals version. We’ll have much more on the NBA tomorrow as we celebrate the start of a new season.
Can the Celtics repeat (and give us yet another pair of KG adidas to deal with) or will LeBron and/or Kobe (don’t forget about Chris Paul) knock them off?
It’s funny how people perceive things. Take Kevin Garnett for instance. When the Celtics secured their 17th title Tuesday night, the Big Ticket was, in all likelihood, the one Celtic who celebrated the loudest and with the most emotion. Considering the way he approaches the game of basketball, this is certainly understandable.
However, while perusing the feed reader, I noticed not everybody reacted to Kevin’s apparent glee (relief?) with the same sense of appreciation. The moment under scrutiny takes place during his post-game interview with Michelle Tafoya (I hope this blog meets your level of expectation, Michelle). During his ramblings of happiness, Garnett let out a long yell, saying “ANYTHING IS POSSIBLLLLLLLLLLLLLLLLLLLLLLLE!!!!” Check the video below:
Thanks to CNBC’s Darren Rovell, an idea was hatched intimating Garnett’s exclamation was a marketing nod for his main sponsor, adidas. The adidas catchphrase is “Impossible is Nothing.” This idea was perpetuated by Brooks over at SbB, who seems to move past Rovell’s implication, settling at full-fledged belief:
What makes it so funny is Garnett took a good 20 seconds to gather himself before blurting out the wrong phrase. Makes you wonder just how many takes his absurdly elaborate Adidas spots have taken over the years.
I’ve always appreciated what Brooks brings to the table and thanks to Fark, I’ve always been fond of his selection of models. However, in this situation, I think Brooks misses the mark. I honestly think Garnett was simply releasing some pent up emotion and it *may* have come out with some marketing slogan influence attached.
On the other side of the fence, we have Slate’s take on Garnett’s celebratory yell and they seem to share my opinion on the matter — his celebration was a legitimate release of euphoria:
Garnett has since left his losing ways behind and helped engineer the biggest turnaround in NBA history, turning the Celtics from a laughingstock to a champion. Tuesday night, it became clear that—just like losing did—winning has made Kevin Garnett completely insane. In perhaps the strangest postgame interview of the television era, an ecstatic KG talked, shouted, and raved for two and a half minutes in the general direction of ABC sideline reporter Michele Tafoya.
From Slate’s perspective, they didn’t seem to find anything self-serving in Garnett’s interview. In fact, they didn’t even mention the potential adidas tie-in.
Like I said in this post’s title, perception is a funny thing.
As we prepare for the NBA Finals to tip-off tonight (our preview is coming a little later), it’s with great pleasure I present to you the most expensive basketball shoe, maybe ever. As seen on The Basketball Jones and the Complex.com blog, when the game gets under way, Kevin Garnett will be wearing a special edition adidas sneaker that commemorates the Celtics run to the Finals.
These special adidas will tagged with each game the Celtics play in. For instance, tonight’s shoes will have Game 1 on them while the pair for Sunday’s game will have Game 2 on them. However, that’s not the end of all this special edition goodness surrounding KG’s adidas. Not only will they celebrate the Celtics working to get their 17th title, they’ll also be some of the most expensive athletic shoes, maybe ever.
The sneakers are so limited that adidas will only produce eight pairs per game to hit retail, and each model will be tagged with the respective game (#s 1-7) on the lateral side of the shoe. Want a pair? You’ll only have to shell out $1017—with all the profits benefiting a Boston charity in collaboration with the NBA Cares program.
After reading that, I’m left wondering who will be the first sucker Celtics fan with lots of disposable money to buy a pair. You just know someone will. Will it be Tom Brady or Gisele?