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While perusing the CO-ED Magazine post about the NBA Playoff Dancers (you know, research), I was struck by just how accurate SI’s Quigo-powered contextual advertising service really is. I mean, it apparently knows enough to pair NBA Cheerleaders and teeth-whitening reports.

SI Teeth
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Is that a definition of irony or damn good accuracy? Perhaps the teeth-whitening reports client used simply selected the “cheerleader” keyword to associate their ads with, which in and of itself is a good idea (you don’t think ALL of those brilliant Dancer smiles come naturally, do you?).

Whatever the case, Quigo’s service appears to be doing quite well on the contextual placement front.