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Twitter Bowl

Now that Twitter has pretty much taken over the known world — at least as a barometer of what is and isn’t popular — it’s a good way to measure which team(s) have the largest, most outspoken fans. With that in mind, if you haven’t checked out the Twitter Bowl 2010, perhaps you should. The aspiring minds over at Outspoken Media. specifically, Rae Hoffman and Amanda Orson, have used Twitter to determine which NFL teams have the most vocal and passionate fans.

And the results may surprise you.

While the research may be thing that draws you in, the way it is delivered will make you stay. Rae and Amanda donned their play-by-play caps, and presented their findings like Chris Collinsworth and Al Michaels do on Sunday nights.

An example:

Browns vs. Steelers
I have to tell you Rae, this contest was pretty close to a no-show and should have been a landslide. The Steelers came into this game with over 4000 followers waiting to read; nothing. Not a single tweet from the Steelers until this week. Final score: Browns 12, Steelers 11. Browns take the game.

And so on, through four rounds of discovery, leading up to the final match-up, the Twitter Bowl itself.

Not surprisingly, the final “game” pitted the New York Giants and the New York Jets; meaning, these are the two most popular NFL teams on Twitter.

I say “not surprisingly” because of the population of New York City, coupled with the way New Yorkers follow their teams, lends itself to a higher volume of Twitter followers, even if they are split up between two teams. Also, with New Yorkers and their propensity to be outspoken, it’s clear Twitter gives them the perfect platform to sound off about their team, because, among other reasons, it eliminates waiting on Mike Francesca to put in you in his on-air caller queue.

As for their Twitter Bowl findings, here’s one you might find interesting:

Which teams reply most to their users?

Engaging with your followers is what Twitter is all about. To quote Amanda, “otherwise, you’re just broadcasting.” So which teams most “get” the point of Twitter and actually converse with their fans?

* New York Jets – 56.78% of tweets are replies
* Arizona Cardinals – 31.50% of tweets are replies
* Jacksonville Jaguars – 21.91% of tweets are replies
* Seattle Seahawks – 18.55% of tweets are replies
* Tampa Bay Buccaneers – 13.67% of tweets are replies

Other metrics they looked at include:

Who has been using Twitter the longest?
San Diego Chargers – tweeting since 01/27/07

Which team tweets the most?
Miami Dolphins – 18799 updates

Who actually follows their fans?
San Diego Chargers – 31136 people followed

Which teams have the largest followings?
New England Patriots – 49182 fans

So yeah, come for the great information, and stay for Rae and Amanda’s awesome delivery of their findings.