Most Super Bowl Commercials Sucked
While we were treated to an enjoyable game, unfortunately, the other reason people tune into Super Bowl Sunday, the commercials, were lacking. Lately, the attempts to be humorous fall flat. This includes such mainstays like Budweiser and Coca-Cola.
Admittedly, while I did name Budweiser, their “Bud Light House” commercial was kind of cute, but that’s it, and from a company responsible for the Bud Bowl, I guess I expected more. There were, however, a few that stood out and thanks to the power of YouTube, we can enjoy them together.
If you can’t tell by the lead image, Google’s commercial was one of my favorites. Simple, effective, and let’s be honest here, it was deadly accurate. How many of you, on a day-to-day basis, conduct similar types of searches? Ones that build on previous queries? Sometimes, just being who you are is all you need.
Any commercial that leverages the “slug bug” era is fine by me. Plus, anytime an effective Stevie Wonder is featured, I’m sold.
Emerald Nuts has long been a quirky commercial producer, and thankfully, their partnership with Pop Secret did not alter their style. Perhaps I’m just a silly person, but the guy “jumping” through the hoop had me laughing out loud. Yeah, I’m just silly… But it was awesomer, more so than most offerings, anyway.
Even though Career Builder’s commercial started a trend of “men in their underwear” approach to marketing, it was still humorous, and that’s A LOT more than I can say for things like “Mini Kiss,” Bud Light’s “Stranded” commercial (sorry, not all of us are on the Lost bandwagon), and any hokey salaciousness from GoDaddy.
That’s it. That’s the list. Four commercials. Out of the untold number we were subjected to, only four were Super Bowl-worthy. Not a good percentage if you ask me. And you didn’t.
Oh, damn. I COMPLETELY forgot about Betty White, which should be a fine-able offense.
My love affair with Betty White has long since been out, but damn. I’d marry that woman.