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When you think of Twitter and sports these days, you usually think of sports figures getting fined for tweeting at inappropriate times. Just this year T.O. got a fine for tweeting about an auction for kids (which is a good thing normally) but since it came within the “too close to game time” rules T.O. had to break open his checkbook and pay.

But Twitter isn’t all bad, just ask John Elway, who announced with a tweet today that John Fox had just been hired on to coach the Broncos. Elway said:

“I am excited to announce that John Fox has agreed to terms to become the 14th head coach in Denver Broncos history.”

Of course Elway doesn’t seem to get that whole under 140 character limit thing because he continued to blab about it through four additional tweets:

“Coach Fox is a great fit for us not only with his coaching ability but also with his personality.”


“He is a dynamic and proven leader who will energize our entire organization.”


“John has coached great defenses, turned teams around and been to Super Bowls.”

and finally

“We couldn’t be more excited to have him lead the Denver Broncos.”

Apparently the Broncos seek to be one with the Twitterverse.

Still, this approach of limiting players time on Twitter but letting exec’s yak away shows just how out of sync the NFL is sometimes.

Elway’s revelation about John Fox means, of course, that Fox definitely isn’t under consideration for the Browns job. At one point Mike Holmgren had admitted that Fox could be a candidate since Holmgren knows him, but really he seems like a better fit for the Broncos.

Interesting that the Broncos are having their once golden boy Elway do a little goodwill PR for the team after the Josh McDaniels issue as well.