Adriana Lima’s Coming Over For the Super Bowl
Victoria Secret Angel Andriana Lima is stopping by your house during the Super Bowl so make sure she feels welcome. While the concept of such an event is pretty mind-blowing, in essence, the gist of what I’m saying is true.
In order to capitalize on the upcoming Valentine’s Day “holiday,” Victoria’s Secret will be showing Super Bowl commercials featuring the incredibly lovely Adriana. She’ll be appearing in a 30-second segment that will only air during the NFL’s Championship game (February 3, 2007). According to their press release, previous Victoria’s Secret Super Bowl spots have caused a temporary reduction in the amount of viewers watching the big game:
The brand last ran a spot during the 1999 Super Bowl telecast to dramatize that year’s upcoming Victoria’s Secret Fashion Show webcast and pull attention to the Victoria’s Secret website which had launched in 1998. The result was groundbreaking — 1.2 million people left their Super Bowl viewing to log on to the Victoria’s Secret website after the commercial ran in the first quarter of the game.
Of course, they had me at “Adriana Lima.”