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Jordan Crawford

Something occurred to me while sitting through, like, Day 3000 of LeBron’s Dunkgate “scandal” concerning Jordan Crawford’s now-mythical dunk: Is this another viral marketing move on Nike’s part, and Ryan Miller is simply playing along? Granted, there’s not much you can do, commercial-wise, with an NCAA athlete, lest you want to threaten his eligibility. Regardless, there’s just too much buzz surrounding a simple, but probably very impressive dunk over the NBA’s reigning King for Nike NOT to capitalize on it.

Perhaps TNT’s Kenny Smith is in on it as well.