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Oh, wait. Wrong bulls — although, his partnership with Red Bull might explain why Rondo has been so damn effective against the Chicago Bulls: Rondo’s sponsorship deal makes him the first NBA athlete in Red Bull’s celebrity line-up. In the lead video, Red Bull chauffeurs Rondo to the game via their decked-out stock car — a Camry, by the way (for all you NASCAR fans out there). Overall, it’s an effective promotion.

It does, however, bring up a question: Is this an example of true irony — Rondo being sponsored by a company that uses a bull while he’s tearing the NBA’s Bulls a new one, or is it more of the Alanis Morissette kind?