If you're new here, you may want to subscribe to my RSS feed or follow us on Facebook. Thanks for visiting!


While everybody in the sports biz is talking about LeBron’s new commercial, his sidekick — Er, wait, is Wade the sidekick in this relationship, or is it James? Maybe they’re both sidekicks to Pat Riley? — Dwyane “Don’t Call Me ‘Flash’” Wade has a new Nike/Jumpman commercial of his own.

While it probably won’t generate the discussion LeBron’s did, Wade just isn’t the polarizing figure James is, it’s still pretty cool in a Super Hero/Spy Movie kind of way. It’s also taking a serial approach, which means there’s more to come.

Considering the subject matter, I wouldn’t be surprised if the future installments have Wade dispatching foes who are wearing opposing team jerseys.