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Eric Berry

Following Lane Kiffin’s “we’re creating interest” lead, the Tennessee Volunteers haven’t been shy with the self/team-promotion as we get closer and closer to college football season. Whether it’s promoting safety Eric Berry for the Heisman with billboards, or posing with orange Lamborghinis for the upcoming team poster, the Volunteers have it covered.

Tennessee Volunteers

Video of the Vols’ Lamborghini photo shoot can be seen here. I feel like “This Is Why I’m Hot” should be playing in the background. As for Tennessee’s use of billboards — Berry was “blown away” by his — if you think Knoxville is the only place you’ll see them, you aren’t thinking like Lane Kiffin.

Tennessee coach Lane Kiffin announced plans for an advertising plan last week while addressing his audience at the SEC football media days. More specifically, he said a “billboard will be going up” in Florida next month.

And that, friends, is one way to keep yourself, and yours school, in the spotlight. Considering the Florida’s sloppiness with James Louis, this could be a better recruiting tool than one might initially expect.

Vols, bitch, indeed.