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Ryan Mallett

One of the many college football traditions is for schools to promote certain players for the Heisman Trophy. Whether it’s a Joey Heisman ad in New York City, or a DVD of highlights sent to the Heisman committee, there are various ways to pump a potential candidate up. Thanks the Internet/YouTube/Twitter era of society, fans are getting in on the action with some creative ideas.

Once such fan campaign is brewing for Ryan Mallett, quarterback for the Arkansas Razorbacks, and boy, it doesn’t disappoint — as long as you like MC Hammer:

My snarky side wants to make lots of fun of this video, but then again, there’s another side that actually appreciates the effort. Whatever the case, one thing’s for sure, when it comes to fan love, you can’t touch Ryan Mallett.

Not sure which was worse: my weak pun or the video. I’m going with the pun. At least the video makes creative use of a horrible MC Hammer song.

Of course, if the Razorbacks beat Alabama this upcoming Saturday, “Mallett for Heisman” won’t be just an Arkansas fan’s dream anymore.

Video H/t courtesy of KSR.