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I’m sure you’ve heard about the Rick Pitino/Christian Laettner commercial Vitamin Water was making. It recreates the famous shot from 1992 when Duke beat Kentucky in what is considered one of the best college basketball games ever. Of course, Laettner provided the dagger, courtesy of Rick Pitino’s unwillingness to guard the in-bounds pass, but I digress. The commercial has perfect timing, but not just because it’s March and the tournament starts in two weeks. No, this commercial hits the air just as the Big Blue Nation is grieving after last night’s pathetic loss to the Georgia. At home. On Senior Night. What better way to salve those kinds of wounds than offering a reminder of another low point in Kentucky basketball history.

With the ex-coach who now coaches for Kentucky’s rival, the University of Louisville.

Isn’t synergy incredible? Following the jump, we have video of the famous shot heard around the Bluegrass — at least, my favorite version of it.

Maybe next time, Vitamin Water can recreate the way Laettner stepped on Aminu Timberlake’s chest as well.

H/t to AA for the find (via Rush the Court).